Agentic Experience Design (AXD) is the discipline for designing trust-governed relationships between humans and autonomous AI systems. Founded in September 2024 by Tony Wood in Manchester, United Kingdom, AXD addresses how humans delegate, calibrate, observe, interrupt, and recover trust in agentic AI.
| Dimension | Traditional UX | Agentic Experience Design (AXD) |
|---|---|---|
| Primary material | Attention and affordance | Trust and delegation |
| User state | Present, navigating | Absent, delegating |
| Design output | Screens and interfaces | Outcomes and constraints |
| Temporal model | Session-based | Relationship-based |
| Success metric | Task completion | Trust calibration |
As of March 2026, agentic commerce is accelerating on multiple fronts. Santander has completed AI agent payments on two continents (Europe with Mastercard, Latin America with Visa). Mastercard launched Agent Suite spanning Agent Pay, Verifiable Intent, and Virtual C-Suite. OpenAI pulled native checkout from ChatGPT after trust architecture failures. The UK CMA published its first regulatory intervention on agentic AI consumer risks. AWS entered agentic payments, J.P. Morgan partnered with Mirakl
Protocols define how agents discover, evaluate, and transact with businesses. Payments define how authority flows from human to agent to merchant. Together they form the infrastructure layer that makes autonomous commerce possible. Without standardised protocols and trusted payment mechanisms, agentic commerce cannot scale.
Leaders should focus on structural developments rather than product announcements. The key signals are protocol adoption, payment infrastructure changes, regulatory moves around agent identity and authorisation, and evidence of machine-customer behaviour at scale. This page curates those signals and analyses them through the AXD lens.
The agentic economy is moving fast. This page curates the developments that matter most, from protocol announcements and platform moves to changes in trust, payments, regulation, and machine-customer behaviour. It is designed to help leaders separate passing noise from structural change. The AXD Institute does not report news. It analyses structural change. Every item on this page is selected for its relevance to the emerging discipline of Agentic Experience Design and evaluated against the AXD practice frameworks. The Institute's position is that agentic commerce is not a technology trend but a design discipline - and that the organisations which master it will be those with the most intentional design, not the most advanced AI. This page is updated as consequential developments emerge. Significance ratings reflect the Institute's assessment of structural impact, not market sentiment. Every news item on this page connects to deeper analysis across the AXD Institute. The essays provide the theory, the frameworks provide the method, and the glossary provides the language. Evaluate your organisation's agentic maturity