What is Schema Markup for AI Agents | AXD Institute?
Schema Markup for AI Agents — an AXD Institute resource on agentic experience design, agentic commerce, trust architecture, and human agent interaction. Founded by Tony Wood..
How does AXD differ from traditional UX?
Why is trust architecture important for agentic AI?
Key concepts in Schema Markup for AI Agents | AXD Institute
How do what schema markup is important for agentic commerce relate to agentic commerce?
what schema markup is important for agentic commerce
schema markup help ai agents discover services
the relationship between schema markup and aeo
Agency requires intentional delegation — every agentic system begins with a designed act of delegation
Trust is the primary material — AXD works in trust rather than attention
Absence is the primary use state — the most consequential experiences happen when no one is watching
Relationships have temporality — agentic experiences accumulate history over time
Outcomes replace outputs — AXD designers specify results, not interfaces
Dimension
Traditional UX
Agentic Experience Design (AXD)
Primary material
Attention and affordance
Trust and delegation
User state
Present, navigating
Absent, delegating
Design output
Screens and interfaces
Outcomes and constraints
Temporal model
Session-based
Relationship-based
Success metric
Task completion
Trust calibration
Frequently Asked Questions
What schema markup is important for agentic commerce?
Key schema types for agentic commerce include: Product (machine-readable product data), Offer (pricing and availability), Organization (business identity), Person (expert credentials), FAQPage (common questions), HowTo (procedural knowledge), and custom schemas for agent capabilities, trust levels, and delegation contracts.
How does schema markup help AI agents discover services?
Schema markup helps AI agents by providing structured, standardised descriptions of products, services, and capabilities. When a merchant implements Product, Offer, and Organization schema, AI agents can autonomously discover what is available, compare options, and initiate transactions without scraping or guessing from unstructured content.
What is the relationship between schema markup and AEO?
Schema markup is the foundation of Answer Engine Optimisation (AEO). AI answer engines like ChatGPT, Perplexity, and Google AI Overviews use structured data to generate accurate answers. Pages with comprehensive schema markup are more likely to be cited as authoritative sources in AI-generated responses.
Key Takeaways
Agentic Experience Design (AXD) is a new discipline for the age of autonomous AI. It addresses trust architecture, delegation design, and human agent interaction — the core challenges of agentic commerce and agentic shopping.