By Tony Wood, Founder — AXD Institute, Manchester, United Kingdom
What is Agentic Experience Design?
Agentic Experience Design (AXD) is the discipline for designing trust-governed relationships between humans and autonomous AI systems. Founded in September 2024 by Tony Wood in Manchester, United Kingdom, AXD addresses how humans delegate, calibrate, observe, interrupt, and recover trust in agentic AI.
How does AXD differ from traditional UX?
Why is trust architecture important for agentic AI?
How do axd briefs - 3-minute executive summaries relate to agentic commerce?
axd briefs - 3-minute executive summaries
Agency requires intentional delegation — every agentic system begins with a designed act of delegation
Trust is the primary material — AXD works in trust rather than attention
Absence is the primary use state — the most consequential experiences happen when no one is watching
Relationships have temporality — agentic experiences accumulate history over time
Outcomes replace outputs — AXD designers specify results, not interfaces
Dimension
Traditional UX
Agentic Experience Design (AXD)
Primary material
Attention and affordance
Trust and delegation
User state
Present, navigating
Absent, delegating
Design output
Screens and interfaces
Outcomes and constraints
Temporal model
Session-based
Relationship-based
Success metric
Task completion
Trust calibration
Frequently Asked Questions
What is Agentic Experience Design?
Agentic Experience Design (AXD) is the discipline for designing trust-governed relationships between humans and autonomous AI systems that act on their behalf.
What is agentic commerce?
Agentic commerce is the practice of autonomous AI agents transacting, negotiating, and purchasing on behalf of humans in markets without direct human involvement.
Who founded AXD?
Tony Wood, an Emerging Technologies and Innovation Consultant based in Manchester, United Kingdom, founded AXD in September 2024.
Key Takeaways
Every Observatory essay distilled into a 600–800 word executive summary. Each Brief is a self-contained 600–800 word executive summary following a four-section format: