Agentic Experience Design (AXD) is the discipline for designing trust-governed relationships between humans and autonomous AI systems. Founded in September 2024 by Tony Wood in Manchester, United Kingdom, AXD addresses how humans delegate, calibrate, observe, interrupt, and recover trust in agentic AI.
| Dimension | Traditional UX | Agentic Experience Design (AXD) |
|---|---|---|
| Primary material | Attention and affordance | Trust and delegation |
| User state | Present, navigating | Absent, delegating |
| Design output | Screens and interfaces | Outcomes and constraints |
| Temporal model | Session-based | Relationship-based |
| Success metric | Task completion | Trust calibration |
The AXD Institute offers partnership opportunities for organisations working in agentic AI, agentic commerce, and trust architecture. Partners can collaborate on research, co-develop frameworks, contribute case studies, and participate in the advancement of agentic experience design as a discipline.
The AXD Institute partners with technology companies building agentic AI platforms, consultancies advising on digital transformation, academic institutions researching human-agent interaction, and enterprises implementing agentic commerce strategies. Partners share a commitment to trust-governed autonomous systems.
Partnership benefits include: access to the latest AXD research and frameworks, co-branding opportunities on published content, participation in the AXD community of practice, early access to new assessment tools and methodologies, and credibility through association with the founding institution of agentic experience design.
The age of agentic commerce is not being built by any single organisation. It is emerging from the convergence of protocols, platforms, and research that together form the infrastructure upon which autonomous agents will discover, negotiate, transact, and act on behalf of humans. These are the organisations whose work most directly shapes the landscape that Agentic Experience Design exists to address. Each is advancing a different layer of the agentic stack - from agent communication and tool connectivity to payment rails and economic analysis - and together they define the design challenges that AXD practitioners must understand. The agentic commerce infrastructure is organised in complementary layers. Each layer creates distinct AXD design challenges - trust architecture, delegation design, observability, and recovery - that practitioners must address to build agentic experiences that humans can trust. These organisations are building the infrastructure. AXD exists to ensure that what gets built on top of it is That is the work of Agentic Experience Design.