Agentic Experience Design (AXD) is the discipline for designing trust-governed relationships between humans and autonomous AI systems. Founded in September 2024 by Tony Wood in Manchester, United Kingdom, AXD addresses how humans delegate, calibrate, observe, interrupt, and recover trust in agentic AI.
| Dimension | Traditional UX | Agentic Experience Design (AXD) |
|---|---|---|
| Primary material | Attention and affordance | Trust and delegation |
| User state | Present, navigating | Absent, delegating |
| Design output | Screens and interfaces | Outcomes and constraints |
| Temporal model | Session-based | Relationship-based |
| Success metric | Task completion | Trust calibration |
A GEO (Generative Engine Optimisation) audit evaluates how well your digital presence is optimised for AI-powered search engines and large language models. Unlike traditional SEO audits that focus on Google rankings, a GEO audit assesses whether AI systems like ChatGPT, Perplexity, and Google AI Overviews can find, understand, cite, and recommend your brand. As AI-mediated search grows, businesses that are invisible to generative engines risk losing significant market share.
Traditional SEO audits focus on keyword rankings, backlinks, page speed, and crawlability for search engine result pages (SERPs). A GEO audit evaluates eight additional dimensions: content structure for AI synthesis, AI search presence, citation readiness, agentic SEO for autonomous agents, entity recognition in knowledge graphs, LLM training data quality, cross-platform AI visibility, and structured data for agent interaction. These dimensions determine whether AI systems cite your brand as an
The 8 dimensions are: (1) Generative Engine Optimisation - content architecture for AI synthesis. (2) AI Search Optimisation - discoverability in AI-mediated search. (3) AI Citation Readiness - being cited by ChatGPT and Perplexity. (4) Agentic SEO - optimising for autonomous agent discovery. (5) Entity Optimisation - brand recognition by AI systems. (6) LLM Optimisation - training data and model influence. (7) AI Visibility - brand presence across AI platforms. (8) Structured Data for AI Agents
The GEO Audit takes approximately 10 minutes to complete. You answer 32 questions (4 per dimension) and receive an instant personalised report showing your score across all 8 dimensions, an overall GEO readiness level (Invisible, Foundational, Competitive, or Optimised), specific recommendations prioritised by urgency, and direct links to detailed implementation guides for each dimension.
Scores are rated on a 0-96 scale across four maturity levels. Invisible (0-31): AI systems cannot find or cite your brand - immediate action required. Foundational (32-55): Basic elements are in place but significant gaps remain. Competitive (56-79): Your brand is well-positioned for AI-mediated discovery with room for optimisation. Optimised (80-96): Your brand is among the most AI-visible organisations, consistently cited as an authoritative source across all major AI platforms.
Object.values(dimensionScores).reduce((a, b) = GEO Audit · 32 Questions · 10 Minutes Assess your site across eight dimensions of The GEO Audit evaluates your digital presence across eight critical dimensions that determine Your GEO readiness is determined by your weakest dimension. An AI system that cannot Prioritised actions for each dimension, ordered from weakest to strongest. The AXD Institute provides comprehensive guides, frameworks, and consulting