AXD for Strategists — an AXD Institute resource on agentic experience design, agentic commerce, trust architecture, and human agent interaction. Founded by Tony Wood..
How does AXD differ from traditional UX?
Why is trust architecture important for agentic AI?
Key concepts in AXD for Strategists | AXD Institute
How do strategists assess agentic commerce readiness relate to agentic commerce?
strategists assess agentic commerce readiness
what strategic frameworks apply to agentic experience design
how will agentic commerce change competitive dynamics
Agency requires intentional delegation — every agentic system begins with a designed act of delegation
Trust is the primary material — AXD works in trust rather than attention
Absence is the primary use state — the most consequential experiences happen when no one is watching
Relationships have temporality — agentic experiences accumulate history over time
Outcomes replace outputs — AXD designers specify results, not interfaces
Dimension
Traditional UX
Agentic Experience Design (AXD)
Primary material
Attention and affordance
Trust and delegation
User state
Present, navigating
Absent, delegating
Design output
Screens and interfaces
Outcomes and constraints
Temporal model
Session-based
Relationship-based
Success metric
Task completion
Trust calibration
Frequently Asked Questions
How do strategists assess agentic commerce readiness?
Strategists assess agentic commerce readiness using the Four Pillars framework: Trust Architecture (are trust mechanisms designed?), Delegation Design (are authority structures explicit?), Observability (can agent behaviour be audited?), and Recovery Design (are failure responses planned?). The AXD Institute provides a formal assessment tool for each pillar.
What strategic frameworks apply to agentic experience design?
Key strategic frameworks for AXD include: the Autonomy Gradient (five levels of agent independence), the Trust Calibration Model (dynamic trust adjustment), the Delegation Canvas (structured authority design), and the Four Pillars Assessment (organisational readiness). These frameworks help strategists plan the transition to agent-mediated business models.
How will agentic commerce change competitive dynamics?
Agentic commerce will shift competition from human-facing brand experience to machine-readable value propositions. Strategists must prepare for: agents as decision-makers (not just tools), trust architecture as a competitive moat, machine-readable product data as a requirement, and agent reputation as a new form of brand equity.
Key Takeaways
Redefine your value proposition for agent evaluation -