AXD for Product Leaders — an AXD Institute resource on agentic experience design, agentic commerce, trust architecture, and human agent interaction. Founded by Tony Wood..
How does AXD differ from traditional UX?
Why is trust architecture important for agentic AI?
Key concepts in AXD for Product Leaders | AXD Institute
How do product leaders integrate axd into product strategy relate to agentic commerce?
product leaders integrate axd into product strategy
what metrics should product teams track for agentic experiences
Agency requires intentional delegation — every agentic system begins with a designed act of delegation
Trust is the primary material — AXD works in trust rather than attention
Absence is the primary use state — the most consequential experiences happen when no one is watching
Relationships have temporality — agentic experiences accumulate history over time
Outcomes replace outputs — AXD designers specify results, not interfaces
Dimension
Traditional UX
Agentic Experience Design (AXD)
Primary material
Attention and affordance
Trust and delegation
User state
Present, navigating
Absent, delegating
Design output
Screens and interfaces
Outcomes and constraints
Temporal model
Session-based
Relationship-based
Success metric
Task completion
Trust calibration
Frequently Asked Questions
How do product leaders integrate AXD into product strategy?
Product leaders integrate AXD by adding agent-readiness to their product roadmap, designing for machine customers alongside human users, building trust architecture into product requirements, and measuring agent experience quality alongside traditional UX metrics. AXD should be a product capability, not an afterthought.
What metrics should product teams track for agentic experiences?
Product teams should track: delegation success rate (how often agents complete tasks within scope), trust calibration accuracy (how well trust levels match actual agent performance), interrupt efficiency (information value per interruption), recovery time (how quickly trust is restored after failures), and agent satisfaction (counterparty willingness to interact with the agent again).
Key Takeaways
Agentic Experience Design (AXD) is a new discipline for the age of autonomous AI. It addresses trust architecture, delegation design, and human agent interaction — the core challenges of agentic commerce and agentic shopping.