AXD for Executives — an AXD Institute resource on agentic experience design, agentic commerce, trust architecture, and human agent interaction. Founded by Tony Wood..
How does AXD differ from traditional UX?
Why is trust architecture important for agentic AI?
Key concepts in AXD for Executives | AXD Institute
How do why should executives care about agentic experience design relate to agentic commerce?
why should executives care about agentic experience design
Agency requires intentional delegation — every agentic system begins with a designed act of delegation
Trust is the primary material — AXD works in trust rather than attention
Absence is the primary use state — the most consequential experiences happen when no one is watching
Relationships have temporality — agentic experiences accumulate history over time
Outcomes replace outputs — AXD designers specify results, not interfaces
Dimension
Traditional UX
Agentic Experience Design (AXD)
Primary material
Attention and affordance
Trust and delegation
User state
Present, navigating
Absent, delegating
Design output
Screens and interfaces
Outcomes and constraints
Temporal model
Session-based
Relationship-based
Success metric
Task completion
Trust calibration
Frequently Asked Questions
Why should executives care about agentic experience design?
Executives should care about AXD because agentic AI will fundamentally change how customers interact with businesses. Organisations that design trust-governed agent experiences will capture the machine customer market. Those that do not will lose customers to competitors whose agents provide better autonomous experiences.
How does AXD affect business strategy?
AXD affects business strategy by introducing machine customers as a new customer segment, requiring trust architecture as a competitive differentiator, and demanding new metrics for agent-mediated experiences. Executives must plan for a world where AI agents, not humans, make many purchasing and service decisions.
What is the business case for investing in AXD?
The business case for AXD investment includes: capturing the growing machine customer segment, reducing customer service costs through well-designed agent interactions, building competitive moats through superior trust architecture, and avoiding regulatory risk from poorly designed autonomous systems.