Agentic Experience Design (AXD) is the discipline for designing trust-governed relationships between humans and autonomous AI systems. Founded in September 2024 by Tony Wood in Manchester, United Kingdom, AXD addresses how humans delegate, calibrate, observe, interrupt, and recover trust in agentic AI.
| Dimension | Traditional UX | Agentic Experience Design (AXD) |
|---|---|---|
| Primary material | Attention and affordance | Trust and delegation |
| User state | Present, navigating | Absent, delegating |
| Design output | Screens and interfaces | Outcomes and constraints |
| Temporal model | Session-based | Relationship-based |
| Success metric | Task completion | Trust calibration |
The Memory and Continuity framework is an AXD methodology for designing how autonomous AI agents maintain context, learn from experience, and preserve relationship history across interactions. It ensures that human-agent relationships accumulate knowledge over time rather than resetting with each interaction.
Memory enables agents to improve over time: learning preferences, avoiding repeated mistakes, building on past successes, and deepening the relationship. Without designed memory, every interaction starts from zero, requiring the human to re-explain preferences and re-establish trust. Memory is the substrate of the relational arc.
Framework 07 of 12 · Cross-session Phase · Longitudinal intelligence Agent Memory & Context Continuity Framework The design of what the agent knows about you over time Commerce Application: Purchase history and preferences Domains: Consumer · Financial Services · Healthcare The design of what the agent knows about you over time - how that knowledge is encoded, persists across sessions and channels, how users can inspect and correct it, and how it is governed under data protection regulation. The personalisation and continuity layer. The agent that remembers everything about you is not a good agent. The agent that remembers the right things, forgets when asked, and lets you see what it knows - that is a trustworthy agent. Memory without consent is surveillance. Memory without inspection is opacity. Memory without deletion is imprisonment. The Memory & Context Continuity Framework ensures that agent memory serves the user, not the system. Memory & Context Continuity governs what the agent knows over time. The next framework - Navigate the complete lifecycle of Agentic Experience Design. Each framework addresses a distinct phase of the human-agent relationship. Multi-Agent Orchestration Visibility Model Agent Memory & Context Continuity Framework Explainability & Observability Design Standard Onboarding & Capability Discovery Framework Ethical Constraint & Value Alignment Architecture